Satisfaction has been the central research area in consumer behavior. Particularly in tourism, satisfying tourists promises the success of destinations. Tourists are now seeking for premier experiences at destinations which requires more distinctive tourism products and excellent service quality. Monitoring tourist satisfaction has become more crucial than ever so as for destination managers and stakeholders to plan appropriate strategic development. The study clarifies the concept of visitor satisfaction and how satisfaction is measured in academic practice. This article review, synthesis, and analysis secondary data from previous academic studies. The article begins by providing satisfaction definition, followed by the benefits of achieving customer satisfaction, and finally, the commonly adopted approaches to measure tourist satisfaction is provided. The study focuses on those approaches proposed before the development of internet which data collection process is mainly based on survey. Both merits and demerits of each approach are also discussed.

Along with changes in Economy, Tourism and the influence of foreign waves, the market of Food Service in Vietnam has also changed to meet the needs of customers. At many restaurants in Vietnam, customer satisfaction can greatly affect restaurant revenue. Therefore, it is essential to determine which perceived quality factors affect customer satisfaction. The survey was conducted through questionnaires collected from 329 respondents, who experienced in restaurant services in Vietnam. In this paper, four factors are found that have influence on customer satisfaction in restaurants: Service quality, Product quality, Environment and Price. In addition, the research also gives some contributions based on the research results, helping businesses understand customers and meet customer satisfaction requirements in the restaurant.